Loredana Loy, Rachel Wetts, “Let them eat kale!”: Appeals to class-based resentment in American conservative opposition to climate change solutions, Social Problems, 2026;, spag003, https://doi.org/10.1093/socpro/spag003

How do conservative media commentators provoke public opposition to climate change solutions in the US? We provide evidence that appeals to class-based resentment against cultural elites are one prominent strategy to urge publics to reject climate mitigation strategies, particularly individual-level changes in diet and consumption. Analyzing media coverage of the Intergovernmental Panel on Climate Change from 1988–2021 across liberal, centrist, and conservative American outlets (N = 1788), we examine how commentators discuss the consumption of meat and animal products as contributors to climate change and dietary transition as a climate mitigation initiative. We find conservative rhetoric around this topic features class-based populism and ridicule of plant-based diets and vegetarianism as displays of cultural capital. Rather than relying on spreading misinformation or promoting scientific counter-claims, conservative commentators discredited these proposals by associating them with a rejected out-group, using moral and emotional language to stoke anger, resentment, but also humor. These findings suggest conservative rhetoric about dietary change as a climate solution appeals to class-based resentment, a strategy that may be becoming more prevalent as the Democratic Party becomes the party of highly-educated Americans. Our findings shed light on the important but often overlooked role of identity appeals in contemporary strategies of climate obstruction.