A man of his word, Hayek devoted his life to building a transnational movement of (neo)liberal intellectuals. The neoliberals started hundreds of think tanks all around the world, opened research institutes and business schools, founded magazines and newspapers, colonized international organizations, and courted politicians and bureaucrats from across ideological camps. The movement not only contributed to the transformation of economics into an internationalized, finance-oriented profession; it also fomented a new common sense about the moral virtue of markets as an axial principle for social regulation.